Specialties & Experience
General Specialties:
Marketing
Specialty Focus:
Digital Marketing, Social Media, E-commerce, Brand Management
Education:
PhD E-Commerce
Additional Information
Dr. Brent Coker is experienced Marketing Lecturer with expertise in Digital Marketing. He's renowned for his work in Viral Marketing and online consumer decision-making. With a PhD in "Predicting Internet Purchase Intention," his theoretical interests span consumer judgment, digital interventions, consumer decision making and psychometrical analysis. He is well placed to provide expert evidence and opinions in Digital Marketing, Digital Business, and Social Media.