Specialties & Experience
General Specialties:
Marketing
Specialty Focus:
Social media marketing, digital marketing
Education:
Dr, BSc Belf., MSc PhD
Additional Information
Dr. Harrigan's extensive research, with over 50 international publications, focuses on social media marketing. He's secured substantial research funding and supervises doctoral students. As a dedicated educator, he teaches a range of digital marketing courses at UWA and IESEG. Additionally, his service extends to academic leadership roles and industry consultations, and the provision of expert opinions to courts in respect of social media marketint.